WEEK 1

• Not much of a client prospective list (Brainstorm)
  • Teachers
  • Administrators
  • Home-schooling
  • After-school programs
  • Universities with Elementary Ed programs - If they are presented with this tool while learning their curriculum they will be more likely to use it when they enter the workforce.
• New Brand = Updated imagery, publication covers, logo, social media content/ tone of voice and market segmentation

Campaign Ideas

• Broad Social (EA)

  • Influencer Marketing - Work with Home-Schooling Moms, K-5 Teachers (there are LOTS) to promote the new brand for an affiliate code, discount code, or perhaps as an “ask” - An option that might have spend associated.
    • Action: Find influential teachers in the Oregon, California, Alabama, and Kentucky area to speak about the benefits of bby (now AM), and inform the general populous of the switch. The call to action could be checking out the FB page, the new website, and offering samples of the math instruction to get people interested.
      • Opportunity: affiliate link to sign up for the service and Influencer gets a portion of the sign-up?
    • Benefit: Make people aware of AM, drive traffic to the website and social pages, free sample of instruction to entice teachers/administrators to sign up (could capture numbers or emails this way - by supplying email and the free samples are sent to your inbox)

• Free One Week Trial (EA)

  • Action: Offer free instruction/pdfs/app for a trial period - have to register with Name, School/District, Email, (Phone Number?)
  • Benefit: Allow people to try the service to see the benefits - If it’s not for them, they won’t buy it & if it is for them, they’ll pay for the full service more than likely. Also great for obtaining emails for targeting campaigns.

• Email Marketing (EA)

  • Take the emails for either Influencer Marketing or One Week Trial campaigns and retarget for promotional newsletters, info about updates, software updates, or general FAQs.
    • Monthly Newsletters
    • FAQs
    • Free Tip Fridays?

• Facebook (BW)

  • Migrating followers from bby to Anchor Math

    • (Paid) Conduct a dark ad targeting bby followers. Make it strategic and specific to capture the attention of people that would benefit from Anchor Math.
    • (Free) Share a strategic and specific graphic from the Anchor Math page to the bby page encouraging followers to “like” Anchor Math’s page and text a number to be entered into a giveaway.

  • Text Marketing Platforms (BW)

    • https://www.textedly.com/?utm_campaign=Business.com&utm_source=ppc

    • https://try.simpletexting.com/business/?utm_source=businesscom

    • https://www.podium.com/pricing/?irclickid=SFvWcbW%3AYxyIRzJyieVouXrwUkD0aNUCE2GtSg0&utm_campaign=impact&irgwc=1

    • https://www.eztexting.com/lp/business?utm_source=businessnewsdaily&utm_medium=review-site&utm_content=category-page

    • Video Marketing

    Use videos to act as a visual representation of Anchor Math and its benefits. Also, a video campaign will be useful to demonstrate what’s new and to increase sales/memberships.

    Types of Videos Include: Testimonials, Influencers for the product, Informational Videos about Anchor Math’s transition to digital and new eBooks, and a video of product usage and professional development opportunities can be helpful.

    Action: Use YouTube (free/paid and helps with SEO and discovery), Put videos on company website, and social media (Facebook)

    Videos can also be sent in an email blast to schools with links for registration. Videos can have the company’s website embedded in them for users to click on to learn more/be added to an email list, etc. This could be useful in getting previous users to migrate from bby to Anchor Math.

• Campaign Copy (brainstorming)

  • Action
    • Sign up
    • Subscribe
    • Learn
    • Click
  • Benefit
    • Discounts
    • Updated Information
    • First to know

• Examples

  • “Shaping minds the smart way”
  • “Shaping the minds of our future”
  • “Knowledge anchored in fundamentals”
  • “Adding digital tools to subtract from our teachers’ workloads”
  • “Math you can count on”
  • “Count on it”
  • “Multiply your students’ success”
  • “A leader in and out of the classroom”
  • “Where growth matters”
  • “In the pursuit of knowledge”
  • “Building a better foundation”
  • “Integrative Math Solutions”
  • “Increasing knowledge one problem at a time”
  • “Anchor Math makes problems easy”
  • “Increasing the odds of success”
  • “Solve your problems with Anchor Math”
  • “Taking Math to New Heights”
  • “Visual and Hands-on Learning for Success”
  • “Anchoring Math Concepts one step at a time”

• Copy

  • “Now Offering Anchor Math FREE for one week. See why teachers nationwide are using our app to increase mathematical understanding and student confidence in the classroom.”
  • “Looking to boost math skills in your classroom? Anchor Math can help with *Classroom Demonstrations *Coaching & Consulting and *Teaching Strategies. Use code ANCHOR for 25% off your first full month.”
  • “Solve your problems with Anchor Math. Text ANCHOR to 555-MATH to receive 25% off your first month.”
  • “Get your first month for a fraction of the price by texting ANCHOR TO 555-MATH.”
  • *Testimonial Video/Quote??
  • “Did you know that our monthly newsletter features helpful tips for implementing math strategies, sample workbooks, and coaching information? Subscribe to our monthly newsletter and receive 25% off your first month of Anchor Math”
  • “Are you a first-year teacher looking to make an impact in the classroom? Anchor Math helps build student confidence in math-related subjects. Text ANCHOR to 555-MATH or subscribe to our monthly newsletter to learn more.”
  • “Immerse your students today by using math strategies that really work! Click on the link below to register and to learn more about how you can get a Free Week of Anchor Math.
  • “Ready to boost your math testing scores? Ready to take your math instruction to new heights? Ready to engage your students in visual and hands-on math instruction? Subscribe today and receive a free week membership of Anchor Math .”